The Salvation Army

  • Donor Relations Specialist

    Job Locations US-OH-Cincinnati
    Job ID
    Regular Full-Time
  • Overview


     REPORTS TO:  Divisional Development Director     




    STATUS:  Non-Exempt                                             


    SCHEDULE:  Full time



    The Donor Relations Specialist will lead the design and implementation of a strong Mid-Level donor relations Program for the SWONEKY Division to ultimately increase major giving as part of the overall fundraising plan.  This role will implement a comprehensive action plan by analyzing the donor giving database to identify, cultivate, solicit, and upgrade donors who are defined as mid level with a goal of retaining and upgrading their gifts. This position will also work in tandem with the THQ direct mail and marketing program and database to determine a strategic plan of cultivation, solicitation, and stewardship efforts for mid-level donors identified through those channels. There is a relationship to THQ Associate Director of Major Gifts to give oversight on caseload management and goal setting, as well as consideration of moving donors to MG or PG caseloads.  This will involve engagement by strategic communications through all mediums and personalization of outreach. This position will determine appropriate and meaningful mid-level donor annual fundraising and marketing strategies and will work collaboratively with territorial, divisional and local marketing leadership to ensure that The Salvation Army’s mission and fundraising objectives are met and/or exceeded. Direct marketing practices will be leveraged with major gift components and approach as an enhanced form of direct marketing to raise revenue but to also cultivate a nurture a strong bond and relationship with The Salvation Army. This position will also help launch and sustain a William Booth Society in Greater Cincinnati and Northern Kentucky and potentially for the Division longer term.


    • Establish and create a strategic communications plan to identify, educate, cultivate and solicit gifts from identified mid-level donors with the goal of increasing their annual level of giving to The Salvation Army and/or transition to the major gift and/or planned giving caseloads
    • Use analytical and experiential thinking to generate trends/results/projection reports
    • Be knowledgeable and engaged with the annual strategic plan for overall direct response and mail appeal
    • Engage the mid-level donor group with highly personalized direct marketing efforts
    • Analyze and evaluate regularly the Divisional Donor Database to identify mid-level prospects
    • Research donors and prospects to determine financial capacity
    • Communicate effectively with mail vendors and THQ CRM teams
    • Ultimately manage a caseload of 500 donors for the Division in solicitations, gift acknowledgement and stewardship communication of this donor pool, traveling as necessary.
    • Work with other fund development officers and development offices and Salvation Army officers as appropriate to ensuring collaboration between direct mail, foundation, corporate, and planned giving efforts and provide to donors written proposals as needed for solicitation
      • Develop and implement strategies that nurture donor loyalty and foster personal relationships with The Salvation Army
      • Track mid-level giving prospects and donors and document their cultivation and solicitation activities.
      • Work collaboratively with the Donor Relations and Planned Giving teams to identify and hand off higher capacity major gift donor prospects for additional cultivation.
      • Take the lead on identifying potential prospects for matching gifts and momentum building gifts for annual giving campaigns and events.
      • Acts as an ambassador of The Salvation Army both internally and externally
      • Participate in establishing client success stories and testimonials as a tool in overall donor cultivation strategies
    • Collaborate on creative design, messaging and data segmentation for mid-level prospect mailings
    • Build relationships with mid-level donors via phone calls, personalized email communications, ongoing written contact, and events.
    • Acts as primary contact for incoming phone calls and email requests from mid-level donors, soliciting feedback and tracking response in the database.
    • Develops plans that demonstrate appreciation, recognition and engagement of mid-level donors
    • Stays abreast of industry best-practices in mid-level donor management and implements applicable innovations to the program
    • Participate in all other duties and activities as requested or assigned


    • Bachelor’s degree and a minimum of five years’ progressive fundraising experience in a non-profit fundraising role with a proven record of success.
    • Adept at data analytics
    • Gift officer experience preferred with demonstrated success in developing strategies for solicitation, cultivation, solicitation, and stewardship
    • Detail oriented and ability to work in fast-paced environment
    • Ability to work independently and as part of a team
    • Clear and persuasive written and verbal communication, presentation, and organizational skills
    • Evidence of self-initiative
    • Professional and positive manner
    • Must have valid driver's license and access to vehicle during working hours.
    • Proficient with word processing, desktop publishing, database/spreadsheets, and donor tracking software.
    • Excellent written and verbal communication skills, including public speaking.
    • Effective interpersonal skills and proven expertise in building and maintaining positive relationships with diverse individuals.
    • Should enjoy problem solving, analytics and should exude energy and initiative.
    • A high level of comfort with direct donor interaction, including discussions of personal and family finances and asking for money is a must.
    • Able to work independently in a complex environment, managing multiple projects and conflicting priorities.
    • Willingness to travel occasionally.
    • Demonstrated ability to set and achieve goals as well as meet deadlines.
    • A proficiency in Word and Excel, as well as experience with donor tracking and/or database software is preferred.

    All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, disability or protected veteran status.


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