The Salvation Army (TSA), an internationally recognized faith based non-profit organization is committed to serving the whole person, body, mind and spirit, with integrity and respect, and using creative solutions to positively transform lives. We currently have an opening for a full-time Territorial Director of Integrated Marketing.
This is a key leadership position in the Community Relations and Development Department (CRD), providing strategic direction for direct and integrated marketing efforts across the Eastern Territory, with oversight of direct marketing, the CRM team and the digital team. The position is directly responsible for managing the territory-wide direct response program on behalf of the Divisions. This leader works collaboratively with territorial colleagues and divisional stakeholders and manages the direct marketing vendors. Key objectives of the position are to achieve sustained growth in net income, the net number of active donors, acquisition of new donors, and the number of sustaining (monthly) donors, minimizing donor attrition and maximizing donor retention, loyalty and long-term donor giving value, across the territory. The position promotes an integrated marketing approach across channels (e.g. offline and online) and disciplines (e.g. direct marketing, major gifts, planned giving). The position supervises the Director of Digital Strategy and ensures the incorporation of effective digital fund raising and engagement approaches with the overall direct marketing efforts of the territory. This leader also educates and consults with the field about effective direct marketing and fund raising trends and trains cadets, officers and staff as opportunity avails. This position also supervises the Territorial CRM Director to ensure a highly efficient and functional territory-wide database and donation processes that optimally support direct marketing, constituent management and other fund raising functions across the territory. The director coordinates data analysis and explores ways to optimize cost-effective direct marketing efforts, segmentation, donor stewardship journeys and enhanced use of data for donor engagement across the territory.
All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, disability or protected veteran status.