The Donor Relations Specialist (DRS) will lead the design and implementation of a robust mid-level donor relations program for the NJ Division of The Salvation Army by developing a comprehensive action plan to identify, qualify, cultivate, solicit, and steward mid-level donors to retain and upgrade their gifts and to consider transitioning donors to the Major Gifts or Gift Planning portfolios. In collaboration with the Territorial Headquarters (THQ) Associate Director of Major Gifts, the DRS will formulate a strategic plan of cultivation, solicitation, and stewardship efforts for mid-level donors identified through the THQ direct mail and marketing program, leveraging multi-channel strategic communications and personalized outreach (virtual and in-person) to engage donors. The DRS will identify appropriate and meaningful mid-level donor annual fundraising and marketing strategies, working collaboratively with territorial, divisional, and local marketing leaders to ensure that The Salvation Army’s mission and fundraising objectives are met and exceeded.
Requirements
Desired Qualifications
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