The Salvation Army

Donor Relations Manager (GNY/DHQ)

Job Locations US-NY-New York
Job ID
Salary is $70,000
Regular Full-Time


The Salvation Army is the largest provider of social services and second largest provider of disaster relief in the United States. The Greater New York Division covers New York City, Long Island, Westchester, and the Lower Hudson Valley. Within Greater New York, The Salvation Army operates 38 community centers, dozens of soup kitchens, and food pantries, three homeless shelters, eight homes for developmentally disabled adults, and five drug and alcohol rehabilitation centers, among numerous other programs catering to community needs, such as free daycare, after school programming, and seniors’ activities.

Reporting to the Director of Major Gifts, the Donor Relations Manager will lead the design and implementation of a strong Mid-Level donor relations program for the Greater New York Division. There is a working relationship with the THQ Associate Director of Major Gifts who provides oversight and support on portfolio management and goal setting This role will develop a comprehensive plan to manage a portfolio of approximately 450 Mid-Level donors through the Moves Management system with a goal of retaining and upgrading donors, creating a pipeline to major gifts or gift planning. The Donor Relations Manager will determine meaningful annual fundraising and marketing strategies, utilizing direct mail, personal written outreach, phone calls, virtual and in-person visits, and events to ensure that fundraising goals are met and/or exceeded. The position will collaborate closely with marketing, major gifts, and gift planning teams both at the divisional and territorial level to cultivate and nurture strong bonds and relationships with The Salvation Army.

This is a hybrid position; the individual must live in the Greater New York City area and be able to easily commute into the office (Manhattan) three days per week and maintain a work from home setup.


  • Manage a portfolio of up to 450 Mid-Level donors and a pipeline of 150 prospects from identification and research through cultivation, solicitation, and stewardship.
  • Tiering of all Mid-Level qualified donors to ensure that priority is given to those most interested in becoming more engaged with The Salvation Army
  • Manage the Greater New York Divisional Echelon, coordinating volunteer, fundraising, social, and strategy meetings and opportunities for the young professionals group.
  • Establish strategic engagement plans to retain and increase donors’ annual level of giving, qualify and transition to major gift or gift planning portfolios when appropriate.
  • Build relationships with current and lapsed mid-level donors via phone calls, personalized email communications, ongoing written contact, virtual and in-person visits, and events.
  • Analyze and regularly evaluate donors to identify potential Mid-Level prospects.
  • Maintain up-to-date records for all donor interactions in the Salesforce database.
  • Collaborate with peers across corporate, foundation, direct mail, major gifts, gift planning, and marketing teams to ensure comprehensive strategies for the entire donor lifecycle.
  • Collaborate with all community relations and development staff, officers, and programmatic teams at divisional, territorial, and national levels, participating in meetings and trainings as necessary.
  • Communicate effectively with the THQ CRM team attending required monthly webinars.
  • Collaborate on creative design, messaging, and data segmentation for Mid-Level prospect mailings.
  • Act as primary contact for incoming phone calls and email requests from Mid-Level donors, soliciting feedback and tracking responses in the Salesforce database.
  • Stay abreast of industry best-practices in Mid-Level donor management and implement applicable innovations to the program.
  • Participate in all other duties and activities as requested or assigned.


  • Bachelor’s degree and a minimum of two to three years of progressive fundraising experience in a non-profit fundraising role with a proven record of success
  • Clear and persuasive written and verbal communication, presentation, and organizational skills
  • Professional and positive manner
  • Excellent computer skills, with the ability to manage complex Excel spreadsheets, create visually appealing PowerPoint decks, and work within several databases including becoming proficient in Salesforce.
  • Adept at data analytics
  • Effective interpersonal skills and proven expertise in building and maintaining positive relationships with diverse individuals.
  • A high level of comfort with direct donor interaction, including discussions of personal and family finances and asking for money.
  • Detail oriented, able to manage multiple projects simultaneously, and driven to achieve success independently and as part of a team.
  • Should enjoy problem solving, analytics and should exude energy and self-initiative.
  • Occasional regional and national travel is mandatory.
  • Must have valid driver's license.


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